Your team knows how to sell on LinkedIn. Execution needs a standard.
The opportunity is already there: lists, Sales Navigator, prospect posts, and replies landing in DMs.
The bottleneck shows up when every seller operates their own way. One uses Sales Navigator, another pastes URLs into a spreadsheet, another forgets follow-up, another sends too much. The channel works, but execution varies by person.
Retorno creates the operating layer: documented ICP, ranked leads, a clear cadence, and daily limits per account. The seller still owns the conversation; the agent handles the repetitive work that made the motion inconsistent.
- Campaign standard
Objective, lead source, invite, cadence, and duration are clear before launch.
- Less manual sweeping
Discovery, Sales Navigator URL, CSV, or LinkedIn URLs become a scored lead pool.
- Limits per account
Invites, likes, and business-hour windows protect each LinkedIn account.
“Love to hear more. Tuesday 2pm works?”
Connect, DM, and follow-up in one cadence
Each campaign starts with a lead source: Discovery, an existing list, Sales Navigator, or CSV. The agent reads profile, role, company, and recent signals before drafting the invite and preparing the post-acceptance sequence.
After the lead accepts, the DM cadence runs in steps. If the lead replies, everything pauses immediately. The team sees status, replies, and next steps in the dashboard instead of relying on memory or spreadsheets.
- Contextual messages
Every invite and DM uses ICP, lead context, and the seller's tone.
- Live dashboard
Leads, invites, accepts, replies, and activity logs in one place.
- Pause on reply
The sequence stops automatically when the lead replies.
Show up in the feed before and after the invite
Not every lead should get a DM right away. For B2B accounts selling higher-ticket offers, feed presence helps the conversation land warmer. Retorno uses campaign leads to like recent posts and suggest relevant comments.
Comments wait in a simple queue for the seller to approve, edit, or skip. The result is daily presence with human control, not generic automation.
- Safe likes
Likes run inside the limits set for each account.
- Approved comments
Nothing opinionated posts without human review.
- More context in the DM
Prior engagement becomes a hook for a less cold conversation.
LinkedIn for B2B sales, FAQ
Not required, but this use case is built for teams that already see LinkedIn as a sales channel or already use Sales Navigator, lists, and DMs day to day.
It does not replace the human conversation. It removes repetitive SDR or AE work: organizing leads, drafting, running follow-up, respecting limits, and pausing on replies.
Yes. You can import CSVs, LinkedIn profile URLs, an existing list, or a Sales Navigator URL. AI Discovery can also generate filters from your ICP.
Each campaign uses ICP, lead context, and the connected account's tone of voice. The goal is to standardize operations without turning sellers into templates.
Turn LinkedIn into a predictable operation.
Start with one small campaign, a qualified list, and clear guardrails.